![logo vs wordmark logo vs wordmark](https://steemitimages.com/DQmbQ75niewUvZxwDqqegqafuzaB9GK3dGNAZiz764W22mh/combination-mark-logo-design-jago.jpg)
Famous examples are the Nike swoosh, Apple, the Worldwide Fund Panda, the Shell oil company, Mitsubishi Trademark, and the Twitter bird. Do not add to, alter, or separate elements of the. BrandmarkĪ brandmark or logomark is typically a design element, such as a unique graphical shape or symbol. It can only be used if the primary wordmark exists as the lead identifier. In other words, users can say the word or words. It must also be communicative and vocal for users. A wordmark must be readable, look professional, readable, and straightforward. Examples are Google, Coca-Cola, FedEx, and Visa. This use is for branding and identification. On the other hand, a wordmark or logotype is a combination of the typographic treatment of the letters of a company, product, or institution. Also, if your company’s name is a mouthful, consider using a Lettermark. Since the Lettermark is also typography-based and solely made up of a company or brand’s initials, it is also known as a monogram. Lettermark, Wordmark, Brandmark: What’s the Difference? LettermarkĪs described above, a Lettermark (or letterhead, logotype) is generally a combination of a company’s initials. Often, custom fonts are created specifically for. But for everyone else, you get a free pass to switch between the two words. These are uniquely styled logotypes that spell out the company or brand name.
#Logo vs wordmark professional#
The only people who worry about using the two terms correctly are professional designers (after all, it’s their job to know these things). We confuse the two all the time, but it’s not a big deal. For instance, Microsoft, IBM, General Electric (GE), Volkswagen (VW), Hewlett-Packard (HP), NASA, and CNN. Technically, there is a difference between a logo and a symbol. When starting a new brand or business, people prefer using a Lettermark to make it easy to remember and recognize. 2) The stylized word mark : 3) The image only logo mark of a stylized castle: 4) The combination word and image logo mark: If a business owner can only afford to register one or two trademarks.
![logo vs wordmark logo vs wordmark](https://sportslogohistory.com/wp-content/uploads/2020/07/se_missouri_state_redhawks_2020-pres_w.png)
Most of the time logos operate on a sliding scale between the. has the following trademark registrations (among other variations): 1) The standard word mark: DISNEY. We can basically divide logos in two categories: Wordmarks and Logomark. LinkedIn, Canon, Nikon, eBay are examples of a wordmark logo design whereas CNN, BBC, HBO, IBM.
#Logo vs wordmark full#
The difference between the two is that a wordmark displays the full name of a business, while a lettermark only shows the initials. A Lettermark is a logo comprising an abbreviation - generally, a company’s initials joined or separated. To illustrate better, Disney Enterprises Inc. The confusion between a wordmark and a lettermark is so common because both are text-based logos known as logotypes.